Guelph, ON, April 26, 2016 – The search for a balanced, full-flavoured, session-style ale is finally over thanks to the launch of new Sleeman Railside Session Ale. This well-crafted ale has a distinct hop characteristic and a medium body. It sits at a refreshingly light 4.2% ABV, and will be available across Canada just in time for patio season.
“We developed Sleeman Railside Session Ale for Canadians who want an easy-drinking beer without compromising on taste,” says Ed McCallum, Director of Brewing & Development. “Sleeman Railside Session Ale embodies our tradition of quality craftsmanship, but more importantly it delivers what Canadian beer drinkers want – a balanced, flavourful beer.”
About the beer
ABV: 4.2% IBU: 26
Style: Session Pale Ale
Description: This amber ale has a distinct hop flavour, medium body and a white lacy head.
Tasting Notes: The combination of Galaxy and Cascade hops give this beer a fruity-citrus,
slightly grapefruit aroma with a balanced body from a blend of Canadian 2 row
pale and crystal malts. The lower alcohol and crisp finish make this a very
drinkable, “sessionable” addition to the Sleeman family.
Available in: 6 x 341mL Bottle; 12 x 341mL Bottle; 473 mL Can; 12 x 355 mL Can and 30L Keg
Please note availability and product assortment varies by Province.
National distribution is scheduled for early May 2016.
Railside’s historic roots
As the legend goes, back in the late 19th century, a railway route through Guelph was used to deliver hops to the original Sleeman Silver Creek Brewery. While riding on the rickety rails, loose hops fell overboard onto fields lining the track. Over time the fallen hops began to grow naturally along the rail line. These hops still grow wild there today and are the inspiration behind Sleeman Railside Session Ale.
“Sleeman has a long history of brewing easy-to-drink, well-crafted beer and Railside Session Ale continues this tradition,” says John Sleeman, Founder and Chairman. “It has an interesting character and is a unique addition to our family of drinkable and balanced beers.”
As a part of the launch, Sleeman will soon share details surrounding an incredible opportunity for two people who are willing to derail their summer plans to talk beer and share this product with Canadians of legal drinking age from coast to coast. The new campaign will be announced in the weeks ahead.
For more information, Sleeman invites you to visit Sleeman.ca. Please enjoy responsibly.
On Twitter & Instagram: @sleemanbeer